Does the environment adapt to you? Or are you adapting your environment. Blacksheep is telling the Story of “German Dream”-Rapper Eko Fresh from a new POV: the YAMAHA E700 Earphones with advanced active noise cancelling and listening care. In this editorial style movie, we walk with him through places of his career in vibrant Berlin City. While telling his own story he tells the story of YAMAHA Earphones E700. Another great example how to incorporate products inside storytelling in a credible and interesting way.