EVERY LINE TELLS A STORY – EUCERIN Generation-Interviews
“Lebenslinien” is the German word for paths life has taken while leaving little lines on skin. Mothers, daughters, grandmas have taken them together and so have a lot to tell: about self-esteem and –fulfillment and beauty secrets. This digital campaign for EUCERIN Germany shifts the Anti-Age range to a love- and lifetimebrand for generations of women. The magic of these authentic female family-stories lies in the way the stories are told: through the eye of love and beauty.