Simply ICONIC! For their Macstack mascara, M•A•C Cosmetics teamed up with no other than style icon, singer and podcast host Bill Kaulitz. Embetted in a dreamy and chic setting Bills eclectic style became the perfect messenger for the versatile new product M•A•C wanted to promote.

MULTI-CHANNEL PRODUCT LAUNCH CAMPAIGN:
CONCEPT • PRODUCTION • POSTPRODUCTION